I’ve been excited about this collection since it was announced last year – even had the launch date scheduled on my phone – and I stayed up till midnight to see if I could score some items from this collab and not have to go to the brick and mortar.
It’s all over the news, but suffice to say, after spinning wheels of death and items that refused to add to cart, and after fifteen minutes of fruitless attempts and “out of stock online” messages, I gave up and planned to just hit my brick and mortar later in the day.
Sadly, though, I really wanted this dress, but since it was only sold online and then, of course, since it was sold out immediately, I lowered my expectations and took on a “c’est la vie” attitude about the whole thing.
I was also pretty hopeful that I’d get at least one item for my Target/designer collab collection because Fontana/Inland Empire is not the fashion mecca of anything; I figured my local Target was gonna be tame in comparison to other locations. So I surrendered to sleep, trusting my alarm to wake me up in the a.m.
Here are my thoughts as I sat in the parking lot, thumbing away at my iPhone:
7:40 at my local Target store the day of the Lilly Pulitzer launch and there are two other women in cars waiting for the store to open. I want to look at them with friendly camaraderie and I’m hoping they aren’t eBay vultures come to swoop everything in every size. I’ve forgotten my water bottle and my coffee mug and I haven’t put on my face. My husband thought I was crazy getting up this early – for me – on a Sunday but still managed to wish me luck when I left.
If things get ugly, I have to just remind myself of the Altuzarra collection and how I bought scads of it at full price and still have items with tags on them. Eventually, these pieces will find themselves on deep discount somewhere and I’ll pick things up there and not debase myself in the store today. Granted, it being Lilly Pulitzer, it’ll probably be years before we see items on the resale racks at a decent price à la Missoni, but the patient person will be rewarded.
Ok, three more cars pulled up and it’s now 7:45. Like wild animals, we don’t make eye contact but exchange side glances instead. I so want to size up the competition but I’m a bit embarrassed. One lady is in the car with her husband and kids eating breakfast. Oh! Another lady actually got out of her car to stand in front of the store! What should I do? Should I get out too? Maybe if I friend people standing there, we’ll all play nice? I can only hope.
Ok, here I go…
7:50. Six ladies standing in front of the store now, and all is quiet. Three are fairly young and look like they won’t wear my size.
7:55. Twelve people in front of the store and everyone seems friendly. One girl is in a CAL sweatshirt and she and I struck up a fab convo. Convivial all around.
[The store opened at this point and we trooped in. We all tried to look casual, especially since we’d exchanged pleasantries just moments ago, but there was a bit of a “fast walk” to the Lilly Pulitzer area. Luckily, I’m a fast scoper. I knew exactly what I wanted and grabbed them all in my size, crossing my fingers that they were true to size (they were!). I was actually the first one in the dressing room, and although I didn’t take any store selfies, I managed to gauge and judge and decide within minutes.]
Didn’t go for the purses. Didn’t even try for the accessories. Scored some fun stuff that will have to go under home scrutiny. Done in 27 minutes.
Okay, so here’s what I brought home and my thoughts about them:
Overall, I think this collection was really pretty solid. The construction and detail was exquisite and the sizing was spot on.
I was unimpressed with the shift dresses because the fabric was stiff and unforgiving to the touch. I didn’t even bother trying any of them on. And I wish I’d been able to at least try on the satin tunic dress, in any of the prints. That said, the other fabrics felt rich and substantial for the most part and the prices were uber reasonable, especially considering the designer.
I am not a beachy sort of person, but I think I’ll be rocking the looks I did keep in my own way and I’m actually much happier with this collection than with Altuzarra.
Definitely a Sunday morning well worth waking up for.