Surprise Sunday :: of my Lilly Pulitzer for Target adventure

I’ve been excited about this collection since it was announced last year – even had the launch date scheduled on my phone – and I stayed up till midnight to see if I could score some items from this collab and not have to go to the brick and mortar.

Yeah, right.

It’s all over the news, but suffice to say, after spinning wheels of death and items that refused to add to cart, and after fifteen minutes of fruitless attempts and “out of stock online” messages, I gave up and planned to just hit my brick and mortar later in the day.

Sadly, though, I really wanted this dress, but since it was only sold online and then, of course, since it was sold out immediately, I lowered my expectations and took on a “c’est la vie” attitude about the whole thing.

I was also pretty hopeful that I’d get at least one item for my Target/designer collab collection because Fontana/Inland Empire is not the fashion mecca of anything; I figured my local Target was gonna be tame in comparison to other locations. So I surrendered to sleep, trusting my alarm to wake me up in the a.m.

Here are my thoughts as I sat in the parking lot, thumbing away at my iPhone:

7:40 at my local Target store the day of the Lilly Pulitzer launch and there are two other women in cars waiting for the store to open. I want to look at them with friendly camaraderie and I’m hoping they aren’t eBay vultures come to swoop everything in every size. I’ve forgotten my water bottle and my coffee mug and I haven’t put on my face. My husband thought I was crazy getting up this early – for me – on a Sunday but still managed to wish me luck when I left.

If things get ugly, I have to just remind myself of the Altuzarra collection and how I bought scads of it at full price and still have items with tags on them. Eventually, these pieces will find themselves on deep discount somewhere and I’ll pick things up there and not debase myself in the store today. Granted, it being Lilly Pulitzer, it’ll probably be years before we see items on the resale racks at a decent price à la Missoni, but the patient person will be rewarded.

Ok, three more cars pulled up and it’s now 7:45. Like wild animals, we don’t make eye contact but exchange side glances instead. I so want to size up the competition but I’m a bit embarrassed. One lady is in the car with her husband and kids eating breakfast. Oh! Another lady actually got out of her car to stand in front of the store! What should I do? Should I get out too? Maybe if I friend people standing there, we’ll all play nice? I can only hope.

Ok, here I go…

7:50. Six ladies standing in front of the store now, and all is quiet. Three are fairly young and look like they won’t wear my size.

7:55. Twelve people in front of the store and everyone seems friendly. One girl is in a CAL sweatshirt and she and I struck up a fab convo. Convivial all around.

[The store opened at this point and we trooped in. We all tried to look casual, especially since we’d exchanged pleasantries just moments ago, but there was a bit of a “fast walk” to the Lilly Pulitzer area. Luckily, I’m a fast scoper. I knew exactly what I wanted and grabbed them all in my size, crossing my fingers that they were true to size (they were!). I was actually the first one in the dressing room, and although I didn’t take any store selfies, I managed to gauge and judge and decide within minutes.]

Didn’t go for the purses. Didn’t even try for the accessories. Scored some fun stuff that will have to go under home scrutiny. Done in 27 minutes.

Okay, so here’s what I brought home and my thoughts about them:

Lilly Pulitzer for Target Women's V-Neck Tank Top - Nosie Posey

The bodice was too low and the cut around the chest was too tight with a bra. Going up a size just made me look pregnant, so I kept the Large, thinking I’d just wear a cami to solve both the low bodice and too-tight with bra problem. Back home, Aly said it made me look like I bought a dress that was three sizes too small.


Lilly Pulitzer for Target Women's Button Down Shirt - Nosie Posey

This was actually the one piece I really wanted, after the satin dress of the same print. And it was also still available for sale online when I checked before I went to the store. However, it ended up being a disappointment. The 100% cotton fabric was thin, scratchy and stiff. The Large and XLarge were too tight across the shoulders but the XXL, although fine across the shoulders, was too blousy everywhere else. Took the XXL home anyway, thinking I’d shrink it, but then Aly said the print coupled with the collar and the gold buttons just looked too busy. Trying to tame it down with completer pieces just hid the fun print and made it feel like a not-so-special piece.


Lilly Pulitzer for Target Women's Halter Top - Sea Urchin for You

This was an impulse grab. I hadn’t planned on looking at this at all because it doesn’t look all that cute on the model. In person, however, this tank is fun, flirty and has that neckline that makes my shoulders look amazing. The minute I put it on, I fell in love. I took it home and threw a white blazer over it to make it school appropriate and fell in love even more. The rayon fabric will require a bit of extra care, but I think it’s worth it.


Lilly Pulitzer For Target Pictures | POPSUGAR Fashion

I didn’t think this would work because I am not a tube top kind of person because reasons. But I was so pleasantly surprised by the quality and construction. This treasure of a dress has a built-in shelf bra, super supportive yet comfortable elastic, and the most forgiving jersey material that skims rather than clings. And when I threw on my favorite pair of wedges, it was the perfect length on my fun-sized frame. I got this in a Large and it’s just absolutely perfect. And since I returned the other two items in this print, this was a total no-brainer of a purchase.


Lilly Pulitzer For Target Pictures | POPSUGAR Fashion

Another impulse grab. I thought it was a maxi dress and when I realized it was a jumpsuit, I was all set to hate it because rompers don’t look good on me normally. My short, non-existent torso doesn’t allow for them. But then…pockets! And then…palazzo! And it’s just so…green! And Aly said it made me look tall and slim. And I don’t own a romper/jumpsuit, so…yeah. This is the priciest of the bunch and I’ll still have to pay to get it hemmed, but it rounds out all the Lilly prints I wanted so it came home to stay.


Overall, I think this collection was really pretty solid. The construction and detail was exquisite and the sizing was spot on.

I was unimpressed with the shift dresses because the fabric was stiff and unforgiving to the touch. I didn’t even bother trying any of them on. And I wish I’d been able to at least try on the satin tunic dress, in any of the prints. That said, the other fabrics felt rich and substantial for the most part and the prices were uber reasonable, especially considering the designer.

I am not a beachy sort of person, but I think I’ll be rocking the looks I did keep in my own way and I’m actually much happier with this collection than with Altuzarra.

Definitely a Sunday morning well worth waking up for.

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8 thoughts on “Surprise Sunday :: of my Lilly Pulitzer for Target adventure

  1. THIS was the post I was looking for yesterday! I would have felt so awkward waiting with those other ladies but you handled it like a pro! I’m loving the pieces you kept! I can’t wait to see how you style that jumpsuit.

    • mtsedwards says:

      It did feel a bit awkward at first, but you’d be surprised how much making eye contact and smiling can get you. I am not an eye contact person myself, so doing so was particularly difficult, but it provided dividends in the end.

  2. Kezzie says:

    Oh it was such fun reading this and the vying of allow shoppers. Glad you knew what you wsbred and that it was fruitful!!! I like your choices particularly that top you kept.x

    • mtsedwards says:

      I’m realizing, though, that the top is swingy and I could’ve bought a size smaller and still been okay. Ah, I’ll make it work…

  3. jenortega says:

    This story was so funny! I like the tank best, of course!

  4. mlrbanks1957 says:

    I, too, tried and tried and tried online. I actually made it to the checkout with the lace tank and the navy swim cover up…then…CRASH! It stayed that way for hours. My daughter got up, visited three different stores and came home with a bit of a haul…three scarves, shorts and tanks for her daughter, one of the shifts (the all pink one), two beach towels and a couple other things. She was the second person in the store. The woman in front of her jog/walked to the Lily dresses and swept them all up with a few exceptions. I can’t wait to see your OOTDs!

    • mtsedwards says:

      Thankfully, I’m not a swim person so I wasn’t tempted by the swimwear (of which my store had none) or the towels et al. I did ponder that lace tank and there was one of each size when I went, but I figured I could get a similar one for less at any other fast fashion retailer and Lilly is synonymous with print, so I passed on it. Wonder if I’ll regret that decision? ;p

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